ICE Program

About the Program

The In Case of Emergency, or ICE, is a program which is used to enable first responders, such as paramedics, firefighters, police officers, to identify victims and contact their next of kin to obtain important medical information. The program was conceived in the mid-2000s and promoted by British Paramedic Bob Brotchie in May 2005. Cambridge Evening News said, “Bob's idea has global impact.”

ICE Process & Benefits

The symbol was developed for free use and distribution. The program encourages people to enter emergency contacts in their cell phone address book under the name ICE, alternatively, if a person has multiple emergency contacts, they can be listed similarly to the following: ICE1-Mom, ICE2-Dad, ICE3, etc. The idea of ICE is that everyone should put an emergency contact name and number into their phone under the headword "ICE". This would give the emergency services personnel a standard place to look.

Investing a small amount of time now may significantly improve you or your family's chances of surviving in an emergency. Spend time to save time, and possibly yourself.

For More Information, view the Cool as ICE! webpage.